Andrew Maier, co-founder of uxbooth.com, released an article today (June 06, 2010 – This is a Insightful Analytics post) called the “Complete Beginner’s Guide to Web Analytics and Measurement” that takes you on a brief journey of how web analytics were used not too long ago, i.e. Hits and Page Views, etc. to how analytics and measurement should [...]
CS Forum 2011 London :: Content Analytics
August 18, 2012 By Leave a Comment
my CS Forum 2011 London presentation: “is your content worth it? prove it.” This presentation was given at CS Forum 2011 London is a very simple and easy to use analysis method and process for providing the right metrics for measuring your content. The outcome that can be achieved by using this method in its entirety is [...]
enterprise search analytics at the Guardian.co.uk
May 30, 2012 By Leave a Comment
A brief search analytics article, “The long tail of search on guardian.co.uk” by Martin Belam, User Experience (UX) Lead & Information architect at the Guardian, that does a nice job of explaining in a non quant-jock way, how the Guardian uses enterprise search analytics and some good old-fashioned information architecture techniques to turn user search [...]
pageviews per visits :: how to track and analyze
April 11, 2012 By 2 Comments
This is a “LinkedIn Content Analytics Challenge” series post. that addresses how to track Pageviews Per Visits by creating a Custom Report in Google Analytics, as well how to best analyze the data for greatest benefit. LinkedIn challenge question: Is it possible to measure Pageviews Per Visits (PV/V) on specific pages in {Google Analytics} GA [...]
how to track individual pages using Google Analytics
March 12, 2012 By Leave a Comment
This is a “LinkedIn Content Analytics Challenge” series post. LinkedIn challenge question: Is it possible to measure {Pageviews / Views} PV/V on specific articles in {Google Analytics} GA ? asked by: Catherine Gray my answer: Yes option 1a: top content report If the amount of content / number of pages you manage on a [...]
LinkedIn content analytics challenge
March 9, 2012 By Leave a Comment
The Content Analytics gauntlet has been dropped! content analytics challenge Do you have a Content Analytics question that I can’t answer? I’m think I’m up to the challenge, so the only way to find out is for you to ask. Go ahead I dare you to try. What tools should you use? How to measure [...]
insightful analytics blog
February 26, 2012 By Leave a Comment
Last September I planned to take a few months off from blogging to focus on some things at work and start-up again after the holidays.What I hadn’t planned on that during my hiatus I had a series of hosting and domain issues that went unattended causing my hosting providers to take down “Insightful Analytics” and [...]
