Content Analytics

Like so many topics today Content Analytics, specifically Digital Content Analytics, is a big complex topic that is not easily summed up, explained, or fully understood by a clever tagline. But I’ll do my best.

 

digital content analytics defined

The discipline, act and process of developing business & content experience decision-making recommendations based on insights derived by statistical models and analysis against existing and/or simulated future data.

slideware friendly definition:

The discipline, act and process of developing business & content experience decision-making recommendations.

alternative / other explanations

Knowing that the definition above won’t pass the “Mom Bragging Rights Test” you may find the following of use:

  • Content decision-making and performance management
  • Content ROI (Return On Investment)
  • Content performance management
  • How to (properly) measure the performance of content
  • “Proof” that ou are smarter (or not) than
  • The science of Digital Content Analysis
  • A crossroad, or touch-point, between two fields Content Strategy & Digital Analytics (formerly Web Analytics)

Marko Hurst