Information Architects… and how we can make a difference
As history repeats time and time again itself it has become clear that innovation at the product level is insufficient in today’s economy, as it becomes too simple and often easy to copy products alone. Rather, it is innovation at the process and business model levels – “strategic innovation” – that is required to achieve exceptional market returns.
The most significant opportunity for ROI for (where Information Architect’s can add the most differential market value), is helping to redesign the processes and its business models i.e. how a company does business.